Peak Stuff: Why IKEA Is Shifting Towards New Business
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IKEA Executive On Why The West Has Hit Peak Stuff : NPR
"Peak stuff" refers to the belief that many consumers will invest their hard-earned dollars on experiences rather than possessions in the future. For instance, instead of purchasing the new iPhone, a person may instead choose to take that long-delayed trip to Jamaica instead.
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Last month, IKEA’s Chief Sustainability Officer, Steve Howard, raised eyebrows at a panel debate by suggesting that in some parts of the world we have reached the point of ‘peak stuff’, a comment that was interpreted by some as a warning that consumer appetite for home furnishings had reached a crucial turning point. At the SB’16 Copenhagen preview event in the Danish capital last week
Have we finally reached peak stuff this Christmas? One
At a panel discussion organised by the Guardian newspaper in London, the sustainability manager of furniture giant Ikea let slip that he believed the West had reached "peak stuff". People were increasingly starting to consume less, instead being content to reuse, repair and recycle what they already had.
Peak stuff: Is consumerism running out of steam? | The
So here’s a provocative idea that sounds nuts, but is totally true — we appear to be reaching Peak Stuff, on a planetary scale. Hidden in plain sight, macro downward trends in the amount of stuff owned, used, and consumed are re-writing the reality around just how much material humans are using, even with rising populations.
Weve hit peak home furnishings, says Ikea boss | Business
Peak stuff: Is consumerism running out of steam? With an ONS survey revealing our material consumption has fallen in an increasingly digital age, Rhodri Marsden ponders an …
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I’d say we’ve hit peak red meat, peak sugar, peak stuff … peak home furnishings,” Steve Howard Steve Howard from IKEA said this at a Guardian Sustainable Business debate. He amusingly commented that the new state of affairs could be called “peak curtains”.
Peak stuff: the growth party is over. So what next? peak stuff
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